HK Rides Branding Identity
HK Rides is an independent used car dealership in Los Angeles specializing in affordable luxury and performance vehicles. This logo was designed to reflect the brand’s clean, energetic identity—featuring a stylized wheel and bold, angular lines that evoke speed, precision, and motion. The deep navy color palette reinforces a sense of trust and quality, aligning with the dealership’s values of transparency and a carefully maintained inventory.
HK Rides – Bold & Playful Logo Iteration
This secondary logo concept for HK Rides is shown in a real-world storefront mockup. While preserving the stylized car and performance wheel from the original, this iteration embraces a bolder graphic style. Playful, rotated text introduces a sense of movement and energy, reflecting the dynamic spirit of the brand and giving the design a distinctive, lasting impression.